Who says plain fridge magnets cannot be revolutionized? 🙂 Here are two brands who have done just that, and in the process also enhanced their brand experience with their consumers.
VIP Fridge Magnet
Red Tomato Pizza in Dubai take their loyal pizza patrons very seriously. So they created the ‘Pizza Emergency Button’, a fridge magnet with a difference. Each button had a loyal pizza patrons favorite pizza programmed into its memory. When hungry all that the loyal patron required to do was flip the pizza box lid on the magnet and press on the pizza button inside.
Wifi Water Magnet
Evian in Paris created a simple fridge magnet that allowed owners to order water and request a particular delivery time directly from their fridge!
The ‘Smart Drop’ magnet was made up of a microcontroller, LED screen, a wireless chip, battery and an inbuilt HTML5 app that did all the work.
