In 2010, Microsoft released Kinect – a controller-free gaming and entertainment experience for the Xbox 360. In this new experience the body is the controller – joysticks and buttons are replaced with the users’ movements and gestures.
It turns out Kinect has many uses beyond games and entertainment. Razorfish’s Emerging Experiences team created KinectShop to demonstrate the use of the Kinect platform in a retail or at-home augmented reality shopping experience.
In February this year four two-person teams left four cities: Chicago, Los Angeles, New York City, and Tampa Bay, to goto Dallas, Texas in a custom-designed Mercedes-Benz car that was fuelled by Twitter. Of course the cars were not physically running on tweets, but virtually they were: the reason for Mercedes-Benz saying that the race was “Tweet-Fueled” was because each of the four teams had to get the support of their home cities to drum up enough support on Twitter to get them to the finish line in Dallas.
In the end the campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.
This is a fantastic idea by Neue Digitale / Razorfish Berlin and it has been executed to perfection for Audi.
In 2010 Audi didn’t just create another beautiful calendar, but they created an unexpected experience! They printed a calender purely as landscape images, blank, no cars, nothing, and then prompted people to download and open the special Audi iPhone app while pointing the handset’s camera at the calendar, and voila, a car would fill up the empty space on the page!
Ever wondered what your co-worker did last weekend? Amnesia Razorfish in Australia made it easy to find out with a Microsoft Surface staff directory application.
The application uses Surface tags printed on all Amnesia Razorfish business cards to show extra information about employees such as blog posts, tweets and Flickr photos.
With business cards like these…I don’t see why the clients would not be jumping to work with them. 🙂
