Herta a German subsidiary of the Nestle Group, launched a new product in Belgium called Knacki FootBall – small meatballs that look like footballs.
Then at a local train station, they placed a vending machine that offered these meatballs for free. But what people did not know was that to get the free meatballs they had to play a game of football inside the vending machine against a Belgian football legend Leo Van Der Elst. The results…
To embody the adventurous spirit of Heineken, Wieden + Kennedy in New York set up a board at JFK’s Terminal 8 and dared travelers to play “Departure Roulette”. Those who dared, had to drop their existing plans and go somewhere totally new and exotic with the push of the red button. 😎
The daring passengers were later also given $2,000 to cover expenses and were booked into a hotel for two nights at the new destination. Below is the recently released video of how things unfolded at JFK…
The game was inspired by “Dropped,” the new Heineken campaign that was launched a month ago from W+K Amsterdam in which four men were sent to remote destinations and their adventure to return filmed.
The famous red button is back. 🙂 This time crunchy biscuit sticks brand Mikado has used it to launch their Resistance Test campaign.
A shopping mall in France was selected and passers-by were asked if they should always accept a free packet of Mikado. Then to get the free packet people were invited to press the red button. As soon as they pressed the button and took the package, they fell into a trap… 😎
In April last year TNT had launched their digital channel in Belgium with a big red push button in a quiet Flemish square.
Now to launch their movie channel in the Netherlands, they created a new dramatic piece of the now famous red button in the quiet town of Dordrecht. When innocent passers-by dared to push the button, pure TNT-drama unfolded with a slightly new twist: close ‘participation’ of the public. 🙂
