Tag: Stockholm

#friskissthlm

January in Sweden is when all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution of start exercising. Stockholm based health club Friskis&Svettis is no exception.

Friskis&Svettis being a non-profit association is owned by its members. So with their agency Volt, they created a campaign that would make members inspire others in the community. A hashtag #friskissthlm was created on Instagram and members were called to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm. The results…

The Sing For Me Machine

Coca Cola Sing For Me Machine

As part of its global “Open Happiness” campaign, Coca-Cola has set up interactive vending machines in various parts of the world. In Singapore the consumers could hug for a Coke, in Korea they could dance for a Coke…

and now in Stockholm they can sing for a Coke. 🙂 The vending machine has been placed at the Royal Institute of Technology with the sign “Sing For Me” in the front…

Who cares?

The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.

For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.

Would you have entered that room?