Tag: tweets

The Great Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hands of the person who’s stealing it. At least that’s the idea behind their latest ambient meets social campaign for the new Volkswagen Jetta GLI.

Since the beginning of October, agency Red Urban has created a series of pop-up art galleries across major cities in Canada, that feature “Light Paintings” made by the movement of the Volkswagen Jetta.

While the frames in the exhibits have been hung for all to admire, they haven’t really been hung that securely, allowing more daring admirers to claim the artwork for themselves. The thieves were also being asked to share their stolen items via Tweets and Facebook posts. Volkswagen Canada’s Facebook page has already started receiving photos from fans decorating homes and offices with the eye-catching imagery…

The Tweeting Fridge

The World Health Organization recommends drinking 2 liters of water each day. However the Brazilian average is only 1.2 liters a day. The reason for the low average is simple: people don’t remember to drink water, especially during work hours. To change that, Bonafont, the market leader in bottled water, wanted to increase the consumption of its product by making people remember to drink more water daily.

So they started by sending a mini fridge with 2 liters of Bonafont to one of the most influential twitters in the country. It was an innovative gift. But the story changed when the fridge was opened. Thanks to technology, they gave the mini fridge a digital life. Every time the door was opened, a tweet was automatically posted on the celebrity’s twitter page, telling thousands of followers that the celebrity was drinking water, and thus motivating them to do the same. With hundreds of predefined messages, the celebrity’s twitter network was reminded every day to take an extra sip.

In a short while the first fridge became an object of desire and the brand’s message spread impressively. Once a month a new personality joined the cause by receiving a new fridge. This helped make more people aware of how important it is to drink water.

With this initiative Bonafont successfully reminded millions of people to drink 2 liters of water every day.

Assembling manuals in 140 characters

The challenge furniture brand Tok&Stok faced was how to communicate that they sell easy to assemble furniture. If one is not an Ikea, the task doesn’t seem to be easy. However agency DDB Brazil cracked it with a cool Twitter-based campaign where the assembling manuals were reduced to a maximum of 140 characters and posted as tweets!

To view the tweets from the campaign visit Tok&Stok’s Twitter account.