Viral video creation just changed with Topview AI.
For years, short-form performance video lived in two modes. Manual production that is slow and expensive. Or template-based generators that are faster, but still force you into lots of manual re-work.
Now a third mode is emerging. AI Video Agents.
The shift is simple. Instead of editing frame-by-frame, you brief the outcome. Optionally provide a reference viral video. The agent then recreates the concept, pacing, and structure for your product in minutes. Your job becomes direction, constraints, and iteration. Not timelines.
Meet the AI Video Agent “three inputs” workflow
Topview’s core promise is “clone what works” for short-form marketing.
Upload your product image and/or URL so the system extracts what it needs. Share a reference viral video so it learns the shots and pacing. Get a complete multi-shot video that matches the reference style, rebuilt for your product.
That is the operational unlock. You stop asking a team to invent from scratch every time. You start generating variants of formats that already perform, then iterate based on outcomes.
In performance marketing organizations, tools that “clone” winning ads mainly shift the bottleneck from production to briefing quality, governance, and iteration discipline.
What “cloning winning ads” really means
This is not about copying someone’s assets. It is about cloning a repeatable pattern.
High-performing short-form ads tend to share the same backbone. A strong opening. A clear value moment. Proof. A simple call-to-action. The variable is the angle and execution. Not the structure.
AI video agents are optimized to reproduce that backbone at speed, then let you steer the angle. That is why they matter for performance teams. The advantage is iteration velocity. The risk is sameness if you do not bring differentiation in offer, proof, and brand voice.
What to evaluate beyond the AI Video Agent headline
I would not judge any platform by a single review video. I would judge it by whether it covers the tasks that constantly slow teams down.
From the “creative tools” surface, Topview positions a broader toolbox around the agent, including: AI Avatar and Product Avatar workflows (plus “Design my Avatar”). LipSync. Text-to-Image and AI Image Edit. Product Photography. Face Swap and character swap workflows. Image-to-Video and Text-to-Video. AI Video Edit.
This matters because real creative operations are never “one tool.” They are a chain. The more of that chain you can keep inside one workflow, the faster your test-and-learn loop becomes.
Topview alternatives. Choose by use case, not by hype.
If you are building a modern AI powered creative tech stack, ensure you match the AI tools to the job.
HeyGen
HeyGen positions itself around highly realistic avatars, voice cloning, and strong lip-syncing, plus broad language support and AI video translation. It also supports uploading brand elements to keep outputs consistent across projects. Compared to Topview’s short-form ad focus and beginner-friendly “quick publish” style workflow, HeyGen is often the stronger fit when avatar-led and multilingual presenter content is your primary format.
Synthesia
Synthesia is typically strongest for presenter-led videos, especially training, internal communications, and more “corporate-grade” marketing explainers. Compared to Topview’s short product ad focus, Synthesia is often the cleaner fit when a human-style presenter is the core format.
Fliki
Fliki stands out when your workflow starts from existing assets and needs scale. Blogs, slides, product inputs, and team updates converted into videos with avatars and voiceovers, plus a large set of voice and translation options. Use Fliki when you want breadth and flexibility in avatar and voiceover production. Otherwise, use Topview AI when your priority is easily creating short videos from links, images, or footage with minimal workflow friction.
The real question
My take is that “viral content” is no longer a production problem. It is becoming an iteration problem.
When agents can rebuild proven short-form patterns in minutes, the advantage shifts to teams who can run a disciplined creative system. Better briefs. Cleaner angles. Stronger proof. Faster learning loops. And brand guardrails that do not slow everything down.
Which viral video would you recreate first. And what would you change so it is unmistakably yours, not just a remix.
A few fast answers before you act
What does “clone winning ads” actually mean?
It usually means generating new variants that reuse the structure of high-performing creatives. The goal is to speed up iteration, not to copy a single ad one-to-one.
Is this ethical?
It depends on what is being “cloned.” Reusing your own learnings is normal. Copying another brand’s distinctive IP, characters, or protected assets crosses a line. Governance and review matter.
What will still differentiate brands if everyone can produce fast?
Strategy, customer insight, and taste. If production becomes cheap, the competitive edge moves to positioning clarity, creative direction, and the quality of testing and learning loops.
How should teams use this without flooding channels with slop?
Use strict briefs, clear brand guardrails, and a limited hypothesis set. Test fewer, better variants. Kill quickly. Scale only what proves incremental lift.
What is the biggest risk?
Over-optimizing for short-term clicks at the expense of brand meaning, trust, and distinctiveness. High-volume iteration can become noise if the work stops saying something specific.
