The Troll Ad Button

To promote the new season of The Noite (a show hosted by one of Brasil’s most popular comedian), Publicis Brasil came up with a new button on YouTube. For the first time they created a campaign where people could choose between a “Skip Ad” and “Troll this ad” button. This tweak to the YouTube pre-roll ads resulted in 4 times more video views for the campaign.

The Friendly Preroll Campaign

friends

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Netflix who had recently acquired the rights to stream all 10 seasons, decided to launch a nostalgic Pre-Roll campaign by tagging thousands of videos with “Friends” clips. The insight being: no matter what you search for on YouTube, there is always something in “Friends” related to it.