At the Frankfurt Motor Show (IAA) in 2011, Daimler promoted its third generation ‘Smart for Two’ electric drive car with a special interactive game event. Berlin based agency, Proximity BBDO designed a special game called eBall that demonstrated the joy of driving a highly responsive Smart car.
Visitors were invited to sign up with their driver’s license, and then given instructions on forward and reverse before engaging in a live duel of Ping Pong that used laser measurement technology to keep track of the game.
As part of its global “Open Happiness” campaign, Coca-Cola has set up a vending machine at the National University of Singapore that doesn’t take coins or any other cash…only hugs! For every public display of machine love, the Coca-Cola “Hug Me” machine gifts the person a free can of Coca-Cola…
The machine is one of a number of “Happiness Machines” Coca-Cola has deployed around the world since 2009.
Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.
So here are this months flashmobs hits…
Daily dose of drama
To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text “Push to add drama” invited people to use the button. And then…
The worst breath in the world
Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…
The Wouaaah Effect
For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…
Speeding cars and pedestrian safety is a huge problem in Ukraine. In fact Ukraine is responsible for 56% of pedestrian collisions in Eastern Europe. To make people think twice about speeding, Shell along with JWT Ukraine created an ambient campaign where they invented the pedestrian ghost. The campaign was run during Halloween and has generated a lot of buzz over the internet…
To promote the excitement around Copa America 2011, OgilvyAction worked with Coca Cola to set up a giant screen in downtown Buenos Aires for fans to watch their favorite teams and provide unconditional cheer to the Argentinean National Team. But there was a catch. Sound sensors were installed to keep the screen on and if the fans stopped cheering, the screen would go blank. 😎
The European Football Championship is going to kick off in a few months, and brands are already getting ready with their advertising pitch. However the brands are not the only ones who want to grab people’s attention.
In Ukraine there a lot of street dogs and cats that are being killed to make the country cleaner and ready to welcome thousands of football tourists. So pan-European animal charity ETN has conceived an incredibly smart and attention grabbing ambient campaign in Hamburg to get people involved in its animal protection program…
During the Geneva Motor Show 2012, Mini came up with a novel way to get people talking about their new Mini Countryman. A special vibrating bench was installed on the streets. Every time someone sat on the bench, a Mini would sneak up from behind and rev up the engine. The bench in turn would vibrate and get some great reactions…
Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. So to help change that trend, Danish chocolate maker Anthon Berg opened “The Generous Store”.
For one day only the pop-up store became the world’s first chocolate shop where people couldn’t pay with cash or card! Instead the store provided iPads where people could login to Facebook and post their promise of a generous deed to a friend or loved one…
Now thats what I call an innovative way of spreading positive brand messaging through people’s Facebook network. 😎
Cadbury along with agency MCsquared Dublin created an integrated advertising campaign that enlisted the support of the Irish public to help their giant Creme Egg release its Goo.
Eight rocking giant eggs protected in transparent cases were placed around Dublin. Fans were asked to tweet Goo using #tweet2goo or enter via the campaign Facebook app. Every Tweet and Facebook post caused the egg to get more egg-cited until it egg-sploded!
The entire Goo event was broadcasted live on the Cadbury Ireland Facebook page and participants were also automatically entered into a draw to win tickets to The London 2012 Olympic Games.
Gaming giant EA has recently released SSX extreme snowboarding for the Playstation and Xbox360. But before SSX officially hit the slopes in Belgium, EA wanted to generate extra buzz and free press. So their ad agency Duval Guillaume Modem from Antwerp created an exclusive “SSX Shakes” event for a limited audience of popular bloggers and journalists. During the event, they brought the audience in the right mood with booze, snowboarding, music, chicks, tricks… and game play.
The slope had a cocktail bar where the invitees got to choose 1 of the cocktails that were named after a typical snowboard trick. The cocktails however, were not shaken by bartenders but by pro-riders who performed the corresponding snowboard trick and handed it over freshly shaken. Afterwards every blogger and journalist received a personalized movie with the making of his SSX shake to share with friends, fans & followers. 😎
