Right now, most second screen experiences push content to the user but do very little by way of two-way interactivity. That however is slowly changing and can already be seen in the TV based second screen experiences from Heineken and Chevy.
Now in one of the first examples of second screen experiences that I have seen with radio, Swedish ad agency Forsman & Bodenfors has attempted to make the whole radio experience more visual, interactive, and shareable.
With a new radio player called “Swedish Radio Plus” they allowed people on computers and mobile devices to listen in on the radio programs and simultaneously add videos, pictures, comments, maps and polls to the radio timeline. All post made on this custom timeline were also shared on the users Facebook profile, with a link to that exact part of the program.
To give it a try yourself visit the demo page here.
