.WWF a .pdf that cannot be printed

German ad agency, Jung von Matt is back with another stellar idea…a new green file format called .WWF!

The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as WWF.

SAVE AS WWF, SAVE A TREE…download the software from www.saveaswwf.com/en/.

Digital Death

On December 1st, Hollywood died a digital death. The world’s top celebrity tweeters sacrificed their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India. Here is their full last tweet and testaments until $1,000,000 is raised to buy their lives back via www.buylife.org.

UPDATE:
Celebrity Twitter Ban Campaign a Bust, Can’t Raise $1 Million; Stars Freak Out
December 07, 2010 | New York Post

Celebrities were so frustrated with the time it took to raise $1 million for Keep a Child Alive’s “Digital Death” campaign, they persuaded a wealthy savior to give them $500,000 so they could get back on Twitter.

.hiv

.hiv is a global idea to fight HIV and AIDS. By the end of 2010, the number of people diagnosed with HIV would have reached 150 million.

AIDS continues to be a deadly diagnosis and to help stop it nonprofit organization Dot-HIV and Hamburg based agency Kemper Trautmann have launched a Facebook campaign, whose goal is to use the power of the Internet and establish a new top-level domain (such as .com or .org): .hiv.

Every website in the world could soon have the domain name ending .hiv – and while the content of the sites remain the same, you would do some good by using the .hiv-version of the website as every time someone visits such a website, the owner would donate a small amount of money to the Dot-HIV charity – or pay a monthly rate for the use of the domain name ending.

For more details visit www.dothiv.org/info.