Tag: BBDO

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎

The tweet commercial

Argentina continues to set the standard in creative Twitter campaigns! In this latest campaign, when you visit the Smart Car’s official Twitter account you will think some kid got in there and had his way with the keyboard. Well in reality, its their social media team that has been hard at work to come up with various ASCII art tweets. This has led them to create the worlds first twitter based animated tweet commercial!

Visit the smart Argentina twitter account and hold down the ‘J’ button on your keyboard to see what happens. Alternatively see it on video below…

Valentine’s Flight Seat Challenge

Brazilian airline GOL created this Facebook campaign to grow its online community and raise brand awareness in a highly competitive airline market. Their ad agency AlmapBBDO had the insight that a trip is the most romantic Valentine’s gift to receive.

So during the Valentines weekend they launched a competition in which a series of images containing empty seats were uploaded on the company’s Facebook wall, without warning. The first users to see the image and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.

In span of three days, the Facebook community grew from 12,000 to over 200,000, thereby becoming number 1 in their category.