The AT&T banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO. The banner has you heading crosses towards the goal straight from your webcam, with 5 shots to score as many goals as possible. There isn’t a lot more to it than that, but I must say its a very cool concept!
One person can save trees, together we can save forests! For the good of the planet, Starbucks encouraged everyone to switch from paper cups to reusable travel mugs and get free brewed coffee. So on April 15th thousands of New Yorkers made the switch…
The execution is straightforward. Bring a reusable travel mug. Get free brewed coffee. That simple exchange removes excuses and turns a “good intention” into an immediate, rewarding action.
If you want people to adopt a repeatable habit, design the first step to be obvious and satisfying. The goal is not to lecture. The goal is to make the better choice feel easier in the moment it matters.
Switch from paper cups to reusable travel mugs, with free brewed coffee used as the incentive to prompt the change.
It turns sustainability into an immediate value exchange, which increases participation and makes the first behavior change feel rewarding.
Remove friction, add a clear reward, and make participation visible so people feel part of something larger than themselves.
By making the first switch easy and positive, the campaign increases the chance that the reusable mug becomes the default habit afterwards.
Cru de Ladies and BBDO Mexico created this video in just two weeks to promote the notebook brand Scribe.
