Quilmes with their agency +Castro reinvented the classic game of foosball. In its new version they enabled Argentinians and Brazilians to play each other in real-time through a custom made digital foosball table.
Dubbed as “Mitigol”, one half of the table was placed in Argentina and the other half in Brazil. During the game, players could see their opponent via special in-built video cameras that further enhanced the real time experience of the game. As a prize, Quilmes gave away free beer.
First various brands created campaigns with red buttons, then came one with a pink phone and now we have a campaign from Molson, a Canadian beer brand that revolves around bright red refrigerators. 🙂
These eye catching refrigerators were filled with Molson beer and strategically placed across a variety of European locations to attract crowds. The catch? The fridges could be opened only by scanning a Canadian passport.
The campaign was created by agency Rethink Canada in order to bring back the classic tagline, “I am Canadian.” As a result, the video footage collected from the different European locations was cut into a 90 second online ad (seen below) and a 30 second TV ad which ran during the Stanley Cup Finals.
Maes is Belgium’s second most popular beer and also Belgium’s 3rd most common surname. Since the market leader for beer in Belgium was outselling Maes 4 to 1, they decided to garner support from all the Maes families in Belgium by giving them a free barrel of beer.
The eligible families had to sign up for this special offer through a custom Facebook app that also allowed them to book a pub on a chosen date while inviting all their friends. The campaign was a huge success and pushed the Maes fanpage into 6% of the most active Facebook pages worldwide! 😎
