Tag: buenos aires

#The8N8 Twitter Campaign

A celebrity tweets a question about the new Nokia N8. You spot the clue, follow the celebrity, and race to reply with the correct answer before everyone else. Do it fast enough, and you earn the follow-back. Repeat until you have eight.

The brief. Launching the Nokia N8 on Twitter

Wunderman Buenos Aires is given the task to launch the new Nokia N8 smart phone. They create a Twitter-based activation campaign called #The8N8.

How it works. Clues, speed, and follow-backs

  • Nokia enlists top celebrities to tweet questions, clues, and features of the phone.
  • Users find the clues, follow the celebrity, and respond correctly in the fastest time.
  • The reward is the celebrity following the user back.
  • The first eight people to get eight celebrities to follow them back win the new Nokia N8.

Results. Reach and follower growth

The campaign reaches 300,000 Twitter users. It also increases Nokia’s fan base on Twitter and Facebook by over 100%.

A few fast answers before you act

What is #The8N8?
A Twitter-based activation by Wunderman Buenos Aires to launch the Nokia N8.

What do participants actually do?
Follow participating celebrities, answer their clue tweets correctly, and do it faster than others to earn follow-backs.

What is the win condition?
Be among the first eight people to get eight celebrities to follow you back.

What are the reported outcomes?
Reach of 300,000 Twitter users and fan base growth on Twitter and Facebook by over 100%.

What is the transferable mechanic?
Turn product messaging into a speed-based game that rewards social proof. In this case, the follow-back.

Singles Finder App

Ogilvy Interactive has developed a “Singles Finder App” for Zonacitas.com, a major Argentinian dating portal. Their concept was simple…”Love is out there. If we get organized, there’s plenty for all”.

With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the “Singles Finder”, a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.