Fiat unveiled an exclusive limited edition run of 500 cars inspired by U.S. style at the Geneva Motor Show. Then through a Twitter based auction they made it possible to win the “number one” car (distinguished by a badge on the external pillar bearing the serial number 1/500 and the winner’s Twitter nickname) starting from a bid of €1.
To win the Fiat, participants were directed to follow @fiatontheweb on Twitter and then place a bid at www.500America.fiat500.com using their Twitter account. As a result Fiat received 700 bids from 293 users, across 11 countries. A twitter follower with a bid of €15,165 was declared the winner of the limited edition Fiat 500 America.
