For 7 years he has played on chairs in front of the Warsaw Central Station. They call him Paul “The Chair”.
Since no one knows chairs better than Paul, JWT Warsaw decided to get IKEA Warsaw fans to chose which chairs Paul could test in their latest Facebook Campaign.
The results were posted on the IKEA Poland Facebook page and within 7 days the number of IKEA Warsaw fans increased by 70%!
To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.
The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!
Draftfcb Germany is the latest ad agency to join the trend of tactically using social media for their recruitment purposes. In their case they managed to successfully use Facebook’s new profile design to viral their requirements to a large select advertising audience!
Jung Von Matt is another German ad agency, that has also successfully used Facebook for their recruitment needs.
