Brazilian agency Ageisobar was given the challegene to show that Camp Nectar juices were all natural. So they created moulds in the shape of juice packs and hung them on trees at various fruit farms. When the fruits grew and ripened, they took the shape of the brand’s packaging!
Amsterdam’s water supplier Waternet wanted to discourage people from urinating in the city’s canals during the national Queen’s Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.
Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.
As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!
Dutch creative team Bas van de Poel and Daan van Dam set up five separate Twitter accounts and started following various Dutch Creative Directors on Twitter. Their message was simple: HIRE US.
Even though the idea is very similar to the Jeep Twitter Puzzle campaign, the execution is different and innovative. It gets them noticed and finally a job with Boondoggle in Amsterdam.
The mechanism is engineered repetition. One account can be ignored. Five accounts create a pattern. When multiple new followers arrive with the same blunt message, it triggers curiosity and a small sense of social pressure. Someone is doing something intentional, and it is hard not to look.
It is also highly targeted. They do not broadcast “hire us” into the void. They place it directly in the attention stream of the people who can change their outcome.
In attention-scarce professional markets, the fastest way to get noticed is to use a platform’s native behaviors to deliver a message that is instantly legible.
This works because it is instantly legible. No clever puzzle to decode. No long portfolio pitch. The call to action is the entire creative idea. That clarity is what makes it feel confident.
And because it happens inside Twitter’s native behaviours. following, notifications, profile clicks. it does not require extra friction. The recipient can react in seconds.
The business intent is obvious. get hired. But the deeper intent is to reframe the hiring process. Instead of asking for a meeting, they create a live demonstration of how they think. targeted, lightweight, and culturally fluent in the medium.
They created five Twitter accounts and followed Dutch Creative Directors with a single message: “HIRE US”.
It created a noticeable pattern and a stronger interruption than a single follow, prompting curiosity and profile clicks.
It is similar in spirit, but the execution is simpler and more direct. a single clear call to action rather than a puzzle mechanic.
High targeting, low friction, and a message that communicates confidence in one second.
If you want attention from decision-makers, design a small, platform-native experience that demonstrates how you think and makes the next step easy.
