Tag: innovative recruitment program

Recruitment of Pirates and Cyber Warriors

Since 2010 I have covered how different agencies around the world have been innovating with their recruitment campaigns. Now here are the latest two to join the list…

Pirate Recruitment

Today young web designers need to buy very expensive application suites in order to create. So they usually download these suites on illegal pirate websites. Ogilvy Brussels used this insight and uploaded a file that was supposed to be a wanted application suite. When the web designers downloaded it, they did not find the new suite but a much stronger offer…

 

Cyber Warriors Challenge

Wieden+Kennedy wanted to recruit community managers for its client Old Spice. So they came up with a crazy/fun/impossible idea. Candidates were given 5 days to complete one or more challenges listed below and then submit proof of their exploits…

Lorem Ipsum Recruitment

Art Directors in agencies use Lorem Ipsum (dummy text) as placeholders for text when creating layouts. The de facto site to generate this dummy text is Lipsum.com, a site that gets over 50000 creatives from around the world each day.

So for one week in January, when anyone copy/pasted Lorem Ipsum text from Lipsum.com into their layouts, a recruitment ad for Jung von Matt was also included in the dummy text… 😎

Previously Jung von Matt have poached creatives through:
– Trojan Recruitment
– Facebook Places

Who cares?

The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.

For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.

Would you have entered that room?

Euro RSCG Check-in

Guerilla recruitment via social channels is gaining popularity amongst leading agencies. In this recent example Euro RSCG Brussels has used Foursquare to seek out digital talent.

The team at Euro RSCG drove around Brussels everyday and checked in at all leading agencies. After they became the ‘Mayor’ of the targeted agencies, they released their recruitment messages… 🙂

Other examples of agencies using social media to attract talent are:

Trojan Art Director Recruiting

Jung von Matt is once again looking for talent and this time its Art Directors. Living up to their famed creative reputation, they have once again devised a cheeky little way of poaching talent from their competition. 😆

This time they have used “Trojan horses” i.e. 15 well-known photographers who show their work regularly to the best creative agencies in Germany. Their job ads were integrated into the portfolios of these well-known photographers as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover.

Draftfcb: In your face!

Draftfcb Germany is the latest ad agency to join the trend of tactically using social media for their recruitment purposes. In their case they managed to successfully use Facebook’s new profile design to viral their requirements to a large select advertising audience!

Jung Von Matt is another German ad agency, that has also successfully used Facebook for their recruitment needs.

Talent poaching via Facebook Places

Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.

Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).

This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎