To celebrate Rock in Rio, the biggest rock festival in Brazil. Volkswagen created a special edition of one of its best sold cars through a unique webcam controlled banner ad. 😎
Tag: Interactive Banner Ads
Yellow Pages Location Based Banner
Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.
Ikea Musical Shelves
After a long time I have seen a brand innovating with a banner ad! On clicking this Ikea banner the user has to select an mp3 on his own computer to be played through the banner! 😎
Click on the image to view the banner
UNIQLO: The Lucky Switch Banner Campaign
Here is a really good banner campaign case study from Uniqlo. This innovative concept and media strategy was launched for the 2009 end of year clearance. The banner campaign was in two parts, a blog / website widget and then the various banners that formed part of a competition.
The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition.
The results were amazing! The widget was voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks!!