Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.
The upcoming BMW i vehicles are very futuristic looking and will be available as soon as late 2013. To create awareness for the BMW i Born Electric Tour in New York City and reinforce the message that the future is closer than you think. BMW turned a street-level window at the event location into a digital reflection of passing traffic, transforming the passing cars into BMW i3s and i8s to give passersby a glimpse into the near future. 😎
Here is an awesome new Digital Installation for Nike by +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore!
The cool thing about this is that if you are in store, or even online at The Nike Air Show, you’ll get to race the Nike Air shoes live by blowing into a microphone that takes the volume of air you are blowing and translates that into power for your Nike Air race!
A superb installation and integration between in-store and online.
