Tag: interactive vending machines

McDonald’s Ice Coupon Machine #imlovinit

McDonald’s in March launched a new campaign aimed to bring the world together by giving 24 gifts in 24 cities in 24 hours. This unique experiential marketing campaign got over 40,000 #imlovinit mentions, which was 850 times more than the daily average. The campaign was also seen trending globally on Facebook and Twitter. More notably it was the first time McDonald’s hit the top ten worldwide conversation volume on Twitter.

As seen in the above video, beachgoers in Rio de Janeiro got a unique surprise in the form of a slot machine. The slot machine contained a button that when pressed, gave the person a chance to win a McDonald’s treat. Then to win, the person had to perform a special task such as taking a selfie or performing a little dance. The winner got a redeemable ice coupon that needed to be rushed to the nearest McDonald’s store before it melted.

The Football Machine

Herta a German subsidiary of the Nestle Group, launched a new product in Belgium called Knacki FootBall – small meatballs that look like footballs.

Then at a local train station, they placed a vending machine that offered these meatballs for free. But what people did not know was that to get the free meatballs they had to play a game of football inside the vending machine against a Belgian football legend Leo Van Der Elst. The results…

Coca-Cola Christmas Balloons

Coca-Cola wanted to bring out the Santa in everyone. So for the 2013 holiday season, they created a special vending machine that prompted users to either get a free coke or give a free coke.

If the user choose a free coke, the machine quickly dispensed the drink for the user to enjoy. However, if the user decided to share, then the machine did something a little more special. 🙂 Watch the below video to find out…

Oreo Twitter Powered Vending Machine

At the recently concluded South by Southwest (SXSW) 2014 conference, Oreo showcased a vending machine that created custom Oreo cookies based on what was trending on Twitter and then converting the trends into custom Oreo flavors and colors.

Here is a behind the scenes look of how the vending machine worked…

The Invisible Vending Machine

Since the time I started writing this blog, I have come across many innovative vending machines. Some I featured right here on Ramble.

Now to add to this collection, here is an invisible vending machine from Coca-Cola Turkey that becomes visible only when couples walk by. The machine was created specially for Valentine’s Day (last week) and was installed in Istanbul to spread happiness Coca-Cola style. 😎

The Sing For Me Machine

Coca Cola Sing For Me Machine

As part of its global “Open Happiness” campaign, Coca-Cola has set up interactive vending machines in various parts of the world. In Singapore the consumers could hug for a Coke, in Korea they could dance for a Coke…

and now in Stockholm they can sing for a Coke. 🙂 The vending machine has been placed at the Royal Institute of Technology with the sign “Sing For Me” in the front…

Kenneth the Talking Vending Machine

Kenco Millicano’s whole bean instant coffee is the closest thing to a proper coffee from a vending machine. However people have a negative perceptions in general about drinking instant coffee from a machine. So to engage and excite people enough to want to substitute their traditional coffee shop coffee for an instant in a vending machine, Kenco Millicano along with Leo Burnett London came up with a talking vending machine. The voice for the machine was provided by comedian Mark Oxtoby, who spent a whole day in Soho Square interacting with passerby’s…

Similarly in Hong Kong, Levi’s along with ad agency TBWA came up with a talking phone booth dubbed the “Levi’s Summer Hotline”. In the booth two popular local radio hosts connected via video from a nearby Levi’s store and challenged visitors to answer questions or do crazy stunts. The crazier the stunt, the bigger the prize, which was printed out in the booth like a receipt to be redeemed at the nearby Levi’s stores. The booth got half a million people to enter and interact over a three day period, and drove sales up by 30%!

To see more examples of interactive vending machines click here.

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎