Ikea Australia wanted to create a utility that Ikea customers could regularly use to help inspire them in their home. So they created an iPad app called Klippbok (Swedish for “scrapbook”) that gave users access to Ikea products all year round. With easy-to-use design functionality, users were able to mix-n-match Ikea products and create collages, swatchbooks, roomsets and more…
With smartphones and tablets becoming part of our everyday life, we will also see more Augmented Reality apps mixing the virtual and the real world in 2013. Here are some examples from ARworks that recently caught my eye…
For the opening of their biggest showroom in South-East Asia, Audi created AR experiences that allowed visitors to fly around the showroom building without actually boarding a plane or drive the Audi R18 race car around Singapore at full speed without the risk of getting a ticket. Whats more, they even allowed visitors to personalize their individual license plates and then take photos with the car.
A real Dakar desert racecourse was built for the new Opel Mokka on a 4mtrs long table that was placed in a shopping mall. Visitors could use the provided iPad’s to race against time and each other. The results were then shared on Facebook and the weekly and overall winners received various prizes.
Deutsche Telekom for their Christmas promotion developed an iPad app where visitors could throw virtual Christmas ornaments containing their personal message onto a huge Christmas tree erected in a mall. A successful hit to one of the real ornaments on the tree, lighted it up through an integrated server application.
The Renault Espace is a large MPV from French car-maker Renault. With their new iPad app they have given users an onboard view of the Espace like never before.
The application is a 360 degree interactive video, where all the user needs to do is tilt their iPad and explore all the angles as if they were right there.
TweetMag is kind of like Flipboard. The difference being that TweetMag uses only your Twitter account to create simple magazines. Even though it’s not the first of its kind in the market, it definitely looks great, provides a friendly user experience with a few extra features and has a neat way of categorizing your feed magazines (by things like #tag, lists etc).
For more you can also check out their site.
