Tag: Jung von Matt/Neckar

DHL is faster

DHL’s large network of offices, trucks and employees, makes it faster than most of its competitors. To communicate this through an ad campaign is an expensive proposition. So they got German trojan campaign specialists Jung von Matt/Neckar to make their competitors (UPS, TNT and DPD) unknowingly promote them as the fastest packet delivery service.

Large inconspicuous packets were created and sealed with thermal foil. On being cooled in large refrigerators these packets turned black. UPS, TNT and DPD were then asked to deliver these packets to difficult but central city locations. During delivery these packets were exposed to the warm city temperatures and this caused them turn to yellow and expose the words “DHL is Faster”. 😎

Mercedes-Benz Tweet Fleet

The ‘Active Parking Assist’ from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought ad agency Jung von Matt/Neckar to the idea that if the car knows where the empty parking spaces are, then everybody could also be informed.

So just before Christmas when parking spaces were hard to find, they launched the Mercedes-Benz Tweet Fleet with its Active Parking Assist that tweeted empty parking spaces in downtown Stuttgart.

The MBTweetFleet cars automatically generated the tweets with GPS data via Arduino an onboard electronic and a PHP Relay. People could then follow @MBTweetFleet to find empty parking spaces near them on twitter and be navigated there by the linked Google map.

The Award Shelf

We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.

We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way…in ones pocket with their new Award Shelf iPhone app.

After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt! 😎

Want to create your own pocket award shelf? Get it from www.theawardshelf.com

Trojan Art Director Recruiting

Jung von Matt is once again looking for talent and this time its Art Directors. Living up to their famed creative reputation, they have once again devised a cheeky little way of poaching talent from their competition. 😆

This time they have used “Trojan horses” i.e. 15 well-known photographers who show their work regularly to the best creative agencies in Germany. Their job ads were integrated into the portfolios of these well-known photographers as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover.

Talent poaching via Facebook Places

Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.

Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).

This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎