Tag: Stockholm

Ariel Fashion Shoot

Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.

For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).

In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.

Don’t Tell Ashton

A bunch of students from Berghs School of Communication – Stockholm, wanted to promote their class to the advertising industry and attract International talent to study at their school, and more specifically their program i.e. Interactive Communication.

So they created something that could catch anyone’s attention, and would also spread the word about them into the advertising world.

The core of the project was to demonstrate their understanding for digital by highlighting the new phenomenon of “social currency”. They identified Twitter as the perfect place to execute the same, based on the behavior of tweeters i.e. sharing information and love/hate for a brand with their fellow peers, with each tweet influencing other’s perception.

They invited people to join the world’s first artwork made by Twitter users. People “paid” to get on the artwork with a tweet, and the more followers you reached, the bigger your photo was in the frame. The only person with enough followers to fill the entire piece alone, was the most followed person on Twitter at that time, Ashton Kutcher. That’s why they also urged people to #Don’t Tell Ashton.

The result…

To see the artwork visit www.donttellashton.com.

Human Jukebox

On the 26th November 2010 Fredrik Hjelmquist, CEO of Pause Home Entertainment, swallowed a specially made wireless sound system in order to transform himself to a Human Jukebox. The device was then controlled wirelessly, allowing anyone to play music inside of him by simply visiting his company’s website and picking a track.

With this stunt, Swedish agency Akestam Holst was able to establish that when it comes to custom sound systems by Pause Home Entertainment, anything was possible! 🙂