Tag: The Netherlands

The Creative Ransom

In May 2010 an aspiring creative from USA used Google to play upon the vanity of some top American creatives and land himself interviews and eventually a job.

Then in July 2011 a Dutch creative team created “The Twitter Hustle” to land a job with a big agency in Netherlands.

Now an Aussie creative team consisting of Andrew Grinter and Lee Spencer-Michaelsen have taken the job hunt to the next level. Their approach was to stand out from the crowd by hijacking the domain names of top creative directors in Melbourne.

The duo went on a URL buying spree, after which they sent ransom notes to their targeted creative directors. The daring move got them their interviews. They wore ski-masks to the interviews and still managed to get a job. The duo are now reportedly working for DTDigital, a division of Ogilvy Melbourne.

Stay tuned for more creative job hunts. 😉

KLM “Meet & Seat”

Most brands are using social channels on a tactical level i.e. just to reach people with their social ads. KLM however is taking social way beyond advertising.

Last year KLM announced it would be launching a social seating service in 2012 which would allow Facebook and LinkedIn users to meet interesting passengers on their flight…

This “Meet & Seat” service has now gone live and details are available on their website. It is currently available only on KLM flights between Amsterdam and New York, San Francisco and Sao Paulo. Stay tuned as they will be extending this service to other sectors soon.

KLM #Fly2Miami Dance Party

In the past couple of years, airlines like KLM, SAS, Lufthansa, Air China etc have taken the social media world by storm. These airlines have successfully pushed the boundaries and created some of the most innovative social campaigns out there.

Now in their Fly2Miami campaign, KLM has managed to once again create tons of social buzz by hosting a Guinness World Record breaking in flight dance party at 35000 feet!

It all began with KLM announcing their new non-stop route from Amsterdam to Miami. In response, they received a tweet from Dutch DJ Seid van Riel and Producer Wilco Jung requesting KLM to move their inaugural flight up a week so that they could attend the music festival in Miami.

KLM then tweeted back a challenge…if they could get enough people to fill the plane then KLM would reschedule the flight. Within a couple of hours the flight was sold out… 😎