Tag: The Netherlands

Bredaphoto International Photo Festival

Bredaphoto is an annual photo festival that is held between September 16 until October 24 in the Netherlands. During this period Breda lives and breaths photography. 50 photographers from all over the world come to show their vision on the present world that is up side down.

In order to encourage more people from the surrounding areas to visit their festival in 2010, they used the end of the dutch holiday season to infiltrate into the comfort zone of their target group. They successfully tied up with 12 regional photographic shops who while printing all the holiday photos also provided a photo from the Breda Photo festival. The contrast between the holiday photos and the photos shown by Breda were so stark that it was able to draw a whopping 55,000 visitors…a record for the festival.

XS4ALL Tonga Time

In the Netherlands it is not so easy to switch from one Internet provider to another. It’s often a time-consuming business. This is the reason why a lot of people prefer not to switch.

Internet provider XS4ALL is changing all that by using the idea ‘Tonga: Where Time Begins’ in their new advertising campaign to let the Dutch internet users know that they can have their connection in one day i.e. if they order their connection at 11am Tonga time, then they can have it installed before it is 11am Netherlands time on the same day.

To make this promise tangible, Ogilvy Amsterdam erected a billboard on the Tonga post office. Tonga is an island in the Pacific Ocean where the local time is 11 hours ahead of the Netherlands. Alongside the billboard, a clock was placed showing the local time in Tonga.

KLM Surprise

KLM launched a great Social Media Customer Engagement campaign which involved monitoring people who check in via foursquare for flights or tweet about waiting to board the next KLM service, and they called it “KLM Surprise” as their aim was to bring random surprises and happiness to the boring wait for flights.

Once the customer was chosen for the KLM Surprise, the team would then come up with the perfect (small) gift based on the customers various social networking profiles. The gift would then be hand delivered to the surprised customer at the airport gates.

Greeting your customers and thanking them for visiting your business after they’ve checked in is, of course, a best practice for any company using foursquare, but KLM Surprise takes it to a whole new level. The personal touch that’s exhibited through each of the interactions shows that the KLM team is really looking to make peoples days while they’re traveling, and that goes a long way to “spreading happiness”.