Category: Emerging Trends

EA Sports Madden NFL GIFERATOR

To launch their new game Madden NFL 15, EA Sports wanted to connect with young, football-obsessed fans and grow its association with the real world NFL. Since the average football fan was watching the game with their smartphone in hand, EA teamed up with Google to allow sport fans to provoke rivals from the comfort of their own sofa and bringing trash talk into the 21st century.

Using pioneering technology, live NFL data was fused with Madden 15 game footage to generate GIF highlights for every single game. All of this was delivered via real-time ads across sports websites and apps. As a result there was an ever growing collection of GIFs that football fans could simply take, edit and share to shove in the face of their rivals.

Try it out at www.MaddenGiferator.com.

Ralph Lauren Polo 4D

In September 2012, Hugo Boss live streamed its Boss Black Fall Winter 2012 fashion show directly in 3D. Now fast forward to 2014 and Ralph Lauren has launched their Polo for Women Spring 2015 collection via a cinematic 4D experience. 😎

On the evening of September 8th during the New York Fashion Week, Ralph Lauren created a runway out of a 60 foot high water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology.

Drone-vertising

Unmanned aircrafts have been used to carry out military strikes, to film weddings and someday will even be used someday to deliver products from companies like Amazon, Netflix, Francesco’s Pizzeria and Flower Delivery Express.

Until the legalities of commercial use are cleared up by the local governments, companies in Russia and Brazil have gone ahead and created the first of their kind drone-vertising campaigns…

Russia

As ordinary advertising channels continue to be congested, Russian creative agency Hungry Boys used drones to advertise noodle company Wokker.

Wokker banners were attached to drones and launched around high-rise business buildings in Moscow’s financial district, drawing the attention of hundreds of people as they flew past office windows. This resulted in deliveries in the campaigned area to go up by 40%.

Brazil

Cup Noodles, the instant ramen noodles snack from Nissin-Ajinomoto, is being promoted in Brazil with the launch of drones with cows, chickens, corn cobs and shrimps. The two and a half minute film created by Dentsu Brazil for the brands online campaign, uses drones to take the instant noodles to surfers, skateboarders and highline walkers as they practice their sport.