Tag: Banner Ads

Opel Movano Banner

To promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative. Working just like websites such as YouSendIt or WeTransfer, the banner allowed users to upload up to 2 GigaBytes of file in the rear of the van and then send it to someone across the web. The recipients would then receive an email to download the file and learn about the Opel Movano.

Simple, practical and spot-on target.

Micra savvy with space

From under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, TBWA\RAAD Dubai created a banner that follows Micra’s lead. They created a banner so clever with space, that one could use the ad to sell ones car!

Yellow Pages Location Based Banner

Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.

UNIQLO: The Lucky Switch Banner Campaign

Here is a really good banner campaign case study from Uniqlo. This innovative concept and media strategy was launched for the 2009 end of year clearance. The banner campaign was in two parts, a blog / website widget and then the various banners that formed part of a competition.

The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition.

The results were amazing! The widget was voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks!!