Can you imagine playing a real-world version of Monopoly where ever you went, 24/7? Well, a bunch of students decided to do just that and created the below concept video.
The mashup of Foursquare and Monopoly has come out so well that I would not be surprised if Hasbro decided to buy the rights and develop the concept for real world gaming! In fact brands could also join in by creating virtual rewards that are redeemable for real world objects. 😎
Guerilla recruitment via social channels is gaining popularity amongst leading agencies. In this recent example Euro RSCG Brussels has used Foursquare to seek out digital talent.
The team at Euro RSCG drove around Brussels everyday and checked in at all leading agencies. After they became the ‘Mayor’ of the targeted agencies, they released their recruitment messages… 🙂
Other examples of agencies using social media to attract talent are:
KLM launched a great Social Media Customer Engagement campaign which involved monitoring people who check in via foursquare for flights or tweet about waiting to board the next KLM service, and they called it “KLM Surprise” as their aim was to bring random surprises and happiness to the boring wait for flights.
Once the customer was chosen for the KLM Surprise, the team would then come up with the perfect (small) gift based on the customers various social networking profiles. The gift would then be hand delivered to the surprised customer at the airport gates.
Greeting your customers and thanking them for visiting your business after they’ve checked in is, of course, a best practice for any company using foursquare, but KLM Surprise takes it to a whole new level. The personal touch that’s exhibited through each of the interactions shows that the KLM team is really looking to make peoples days while they’re traveling, and that goes a long way to “spreading happiness”.
