Kenco Millicano’s whole bean instant coffee is the closest thing to a proper coffee from a vending machine. However people have a negative perceptions in general about drinking instant coffee from a machine. So to engage and excite people enough to want to substitute their traditional coffee shop coffee for an instant in a vending machine, Kenco Millicano along with Leo Burnett London came up with a talking vending machine. The voice for the machine was provided by comedian Mark Oxtoby, who spent a whole day in Soho Square interacting with passerby’s…
Similarly in Hong Kong, Levi’s along with ad agency TBWA came up with a talking phone booth dubbed the “Levi’s Summer Hotline”. In the booth two popular local radio hosts connected via video from a nearby Levi’s store and challenged visitors to answer questions or do crazy stunts. The crazier the stunt, the bigger the prize, which was printed out in the booth like a receipt to be redeemed at the nearby Levi’s stores. The booth got half a million people to enter and interact over a three day period, and drove sales up by 30%!
To see more examples of interactive vending machines click here.
