Christmas is a time for love and affection, and what better way to to show it than with a hug?
So Nivea Crème and Leo Burnett Madrid unveiled the “Second Skin Project” – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.
With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results…
Parents wishing to keep an eye on their children, can now rip off this bracelet, attach it to their child’s arm and then download the companion app for it. In the app they can then add each child’s name to the bracelet and set the maximum distance each child can wander. If the child goes too far, the app sends a loud alert to let them know.
To promote the Nivea sun screen range, Draftfcb Brazil developed a magazine ad with actual solar panels and a USB port. This transformed the ad into a whole new Nivea product that beach goers in Brazil could use to charge their phones. 🙂
Sun. Beach. Sunscreen. Mobile Phone. Solar charger. It all ties together quite nicely. Don’t you think?
Now Nivea UK has produced a cross-platform, interactive YouTube video where viewers can click anything in the scene to cause a stressful situation for Emily who is on a first date with her dream guy.
After having watched the below case video, replay it and click through to experience it.
To promote the new Nivea Deo Stress Protect, a daring prank was organised by Nivea in a German airport. Pictures of random passengers were taken and inserted into magazine covers, TV news etc while being portrayed as dangerous and wanted by the police.
What would you do if you found yourself in this same situation? Have a heart attack? Here is how the unsuspecting passengers reacted…
Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.
So here are this months flashmobs hits…
Daily dose of drama
To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text “Push to add drama” invited people to use the button. And then…
The worst breath in the world
Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…
The Wouaaah Effect
For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…
