Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
There are some Facebook apps that generate hundreds of thousands of fans while others just flop. This is because of 3 very basic factors…
Take that and you have the Lacta Chocolate Facebook App. The app was built around a simple insight that people would compare their loved ones with chocolates.
Once again OgilvyOne Athens got into action and created an app that lets the people customize a Lacta chocolate wrapper in their loved ones name and compare them to a particular Lacta flavour before using the wall to wall post feature to get the message across.
In just over a month the app generated over 150,000+ fans with thousands using personalised chocolate wrappers as profile pics.
Following the grand success of Lacta’s interactive film in November 2009…Kraft Foods and OgilvyOne Athens set out to create yet another integrated campaign for Lacta, Greece’s leading chocolate brand. This time instead of producing another love story themselves, they set out to create one with their audience.
Kraft Foods and OgilvyOne crowdsourced the 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some even popped up as extras in the finished film. During filming audiences were kept updated through the campaign blog, Facebook, Twitter, YouTube and Flickr.
Here is a 3 minute video case study on the same…
Then on Valentine’s day the film was aired on Greece’s top TV channel and online, with great success…
A first of it’s kind fully interactive movie that offers an interactive game experience, while it records visitors behavior and offers them the chance to resume it anytime they want.
Click on the above screenshot to view the interactive movie.
The concept of the movie is a prequel to the original Lacta Chocolates TV ad seen here…
Is this the beginning of a new form of branded entertainment campaigns? Kudos to OgilvyOne Athens.
