AIDES is the first association in the fight against AIDS in France and Europe. For more than 25 years AIDES has been fighting the social injustice exposed by the AIDS epidemic: fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients.
AIDES also constantly acts in the field of prevention as seen in the below ad created by TBWA Paris.
You scroll through years of Facebook updates, realise how quickly your best moments disappear into the feed, then hit a button to turn them into something you can actually keep. Flashback Book takes your statuses and photos and produces a printed Facebook book you can hold.
Bouygues Télécom asks ad agency DDB Paris to come up with an idea to launch their Facebook platform. The goal is to go beyond using profile pictures in a funny way, or pranking friends with small jokes.
DDB looks at the way we use Facebook and finds a simple truth. Even though we use the social networking site every day, we forget our favourite moments we share online. So they create an app that changes that, and keeps Facebook, in a book.
Facebook ads engage people to participate in the creation of their books and receive a printed copy of their statuses and photos. You can also choose up to 10 friends to add into your book, as well as the desired timeframe, whether it is your birthday, your wedding, or from the very beginning of your profile.
After only two days they receive 15000 fans, and the limited edition of 1000 books are gone in only an hour.
It is a Facebook app concept that turns your statuses and photos into a printed book, so your favourite moments live outside the feed.
You choose the timeframe and can include up to 10 friends, which makes the book feel personal and event-based rather than generic.
Because it flips ephemera into permanence. It turns “endless scrolling” into a curated artefact you can keep, gift, and revisit.
Make participation lightweight and the output tangible. When the reward is a real object, the motivation to complete the flow increases.
Here is another cool innovation at the bus shelters. Coca-Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.
The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.
The campaign was created by Marcel in Paris, France.
If the claim is “better grip,” then the fastest proof is to make you grip something. Velcro turns the poster into a hands-on argument.
Bus shelters give you time. And touch beats talk. You do not just read about the benefit. You feel it while you wait.
Make the new Grip Bottle noticeable, and make the “better grip” benefit instantly understandable through interaction.
A bus-shelter activation in Paris promoting Coca-Cola’s Grip Bottle by using Velcro posters that encouraged people to interact with the grip.
It was placed in bus shelters in Paris, France.
The post cited a 3.8% brand volume growth in France compared to 2007.
The post credits Marcel in Paris, France.
