Welcome back! Hope everyone had a great holiday season. Now for a great start to 2014! 🙂
Taking off from my last post, here are a series of holiday action videos created by agencies around the world in their lead up to Christmas 2013…
Christmas Chocolate Coin Factory by W+K London
Wieden+Kennedy London turned their Hanbury Street office window into a Christmas installation. Passers-by who inserted a 1 pound coin into Dan & Dave’s Chocolate Coin Factory activated the machine on display which then dispensed a special gold Belgian chocolate coin at the other end. All the money collected from this coin factory was donated towards building a new playground for Millfields Community School in Hackney, East London.
Disrupted Christmas by Holler
Holler an agency from Sydney created a live interactive installation that gave the general public a chance to disrupt the agency as it worked throughout the day. Electric Muscle Stimulation (EMS) units were hacked and hooked up to the Internet via IP cameras. Then key members of the agency were connected to the EMS units, and the Internet via a live stream. The public could then watch the agency staff online and instantaneously zapp them at will with the click of a button.
For each disruption the agency donated $1 to The Factory, a local community centre with a long history of supporting socially and economically disadvantaged local residents.
Happy Holidays by Victor & Spoils
Crowdsourcing agency Victor & Spoils for its holiday card transformed the Dove Body Evolution model into Santa Claus.
The More the Merrier by Publicis Groupe
The Publicis Groupe was back again with another Maurice Lévy YouTube video. This time however they worked with DigitasLBi to create a video that used the viewers webcam and facial recognition to count how many people were actually watching the video together. Then based on the number of viewers the video changed…
The Epic Christmas Split by Delov Digital
Delov Digital from Hungry used Chuck Norris to top Jean-Claude Van Damme’s epic Volvo split with the help of some serious digital enhancement.
