Tag: Publicis

User Generated Orange Juice

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.

A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.

The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!

Print Ads That Really Speak

Print ads are hitting above their weight lately. Recently, you could test-drive a Volkswagen right inside a print ad, thanks to a special app. Now, QR codes are being used to get dictators talking in a set of print ads created by Publicis Brussels for the free-press advocacy group Reporters Without Borders (RWB).

In the ads for RWB you scan the QR code with your iPhone and then place the phone over the leader’s mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing media censorship in that particular country.

Currently there are Gaddafi, Ahmadinejad and Putin versions.

For more details visit the campaign micro site.

iHobo

Its easy to ignore a homeless person as you walk past them on the street, but after having one on your phone for three days Depaul UK hopes that you will be able to see the complex and varied issues behind youth homelessness.

This free app was created (pro bono) by Publicis London to raise awareness of Depaul UK, a charity devoted to youth homelessness in the UK.