Tag: Stockholm

Interactive “Pick N’ Play” Billboard

DDB Stockholm has created another interactive outdoor campaign for McDonald’s Sweden called Pick N’ Play. This time they bring Pong-like fun into their latest interactive outdoor effort.

Passersby’s are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald’s treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald’s.

Last year they had challenged pedestrians to take pictures of McDonald’s food to get it for free.

SAS “Up for Grabs”

To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.

The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!

A Glass of Water

A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota’s zero-emission vision.

So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.

According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.