T-Mobile | SunMatrix Ramble

Hologram Christmas Surprise

On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. 😎 Mariah then reformed to lead all five countries in a rendition of the traditional carol “Silent Night”, then finishing with the all-time favorite “All I want for Christmas is You”.

The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.

During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.

T-Mobile Angry Birds Live

T-Mobile with agency Saatchi & Saatchi is capitalizing on the Angry Birds fever with a clever new viral video titled Angry Birds Live.

In a square in Barcelona they created a human-scaled mockup of the Angry Birds, with lucky participants using the game on a smartphone to launch birds on their castle-smashing journey. It included authentic sounds effects and exploding pigs, and was obviously popular judging from the size of the crowd that appeared. 🙂

T-Mobile “The Rematch”

Martijn, a 39-year old carpenter attempts to bring back his football team from 1997 for a rematch of a 13-year old championship final that was then witnessed by a grand crowd of THREE people! This time he wants his entire village to be there to see him win. A dream enabled by T-Mobile Netherlands.