Tag: test drive

Mini We Tow You Drive

Driving a Mini is addictive. Which is why drivers who test drive are more likely to buy one. So to get prospective customers to test drive, Mini decided to help drivers that were stranded by their own cars. Mini partnered with a tow service company and responded to break down calls in real time throughout Singapore. The campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise.

Click here to view the case video.

And @PixelHeritage just brought to my attention, that a Brazilian Chevrolet dealership in 2012 did the exact same test drive promotion in Brazil with the Chevrolet Cobalt…

Pepsi Max Test Drive

Last year in March, Pepsi Max along with professional stock car racing driver Jeff Gordon performed a prank on an unsuspecting car salesman by taking him on a test drive of his life…

The video since then got over 41 Million views on YouTube. Despite its viral success, automotive journalist Travis Okulski, was not impressed and was pretty vocal in pointing out inconsistencies in the viral ad and calling it a fake.

So Jeff Gordon teamed up again with Pepsi Max to pull a similar prank on unsuspecting Travis Okulski, just to prove the authenticity of the original test drive video…

But even after all of that Travis Okulski is still not convinced and the video since its release last week has already gotten over 13 Million views on YouTube.

Try my Hybrid

Toyota in Norway is doing really good on loyalty and customer satisfaction. But it is struggling in terms of recruiting new customers.

So instead of having their car salesmen persuading new buyers, they decided to get their satisfied car owners to offer test drives to prospects. A web and mobile service was setup through which Toyota Hybrid owners for no money let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid.

Smart for two: parKING

Parking in the city isn’t fun. So BBDO Germany turned a regular test drive for the Smart into an interactive parking game based on the age-old game of musical chairs.

During the game an iPhone app was used to play music and direct players around central Berlin. When the music stopped the players had to immedietly find a parking spot. The last team to park and verify their location via a photo upload was eliminated.

The competition was run at the Berlin Smart center, where 8 teams battled each other to become Berlin’s first parKING’s. The result…

Goodyear Eagle F1 Test Drive

Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All Season tires to its customers. So with the help of an actor posing as a salesman and a disguised Hollywood stunt driver, they setup a wild test drive for their unsuspecting customers at the Goodyear tire store in California…

Test drive a Volkswagen inside a print ad

Volkswagen in Norway is offering what it claims is the world’s first test drive inside a print ad. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app (developed by Mobiento) that lets you “drive” a car on the road by hovering your iPhone over it.

You can test three different features of the vehicle—lane assist, adaptive lights and cruise control. Sure, it’s not quite as immersive as a real test drive, but it’s a nice idea executed well. All that’s missing is a mini Darth Vader to pop up and deliver the tagline. 🙂

Volkswagen Amarok Live Test Drive

October seems to be a month of innovative test drive campaigns! In this campaign, ad agency AlmapBBDO Brazil has created a neat interactive meets experiential campaign.

The idea was to create a virtual test drive for Volkswagen’s new Amarok that people could experience live from their home or office. So a huge outdoor test track was setup, along with an automated car that takes your virtual test drive directions over the phone while you watch it live on your computer.

The campaign had 327 live test drives, 500,000+ unique site visitors and generated 7,392 online purchase intentions during the campaign period.