Category: Viral Videos

Automated Thanking Machine

Start with the smile of your audience, and then work back from there. That is the key to most of the successful marketing campaigns. Coca-Cola has done a great job with their various happiness campaigns, followed by WestJet’s christmas campaign where they surprised their passengers with gifts.

Now TD Canada Trust for their “TD Thanks You” campaign converted select ATM machines in their Toronto, Montreal, Calgary and Vancouver branches into special Automated Thanking Machines. Then 20 hand picked customers were requested to test out these new ATMs. To their surprise the ATM knew their names, talked back to them and eventually even gave them ultra cool gifts. The reactions were captured on video, which in the last 8 days has already got 4.9 million YouTube views.

Galaxy 11

Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world’s greatest footballers on a mission to save Earth from an alien race called Hurakan.

To save Earth from total annihilation, the human footballers dubbed the “Galaxy 11” get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.

For more photos and videos visit www.thegalaxy11.com.

The Last Game

In a build up to the first match of the 2014 FIFA World Cup, Nike Football has released a five minute animated film that features some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.

In a future where brilliant football has ceased to exist and the game has become almost extinct. Brazilian legend Ronaldo (O Fenómeno) decides enough is enough and goes on a mission to reignite the game with brilliant football with the help of a re-assembled group of the world’s most brilliant players.

In the final minutes of the film, Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno are seen battling the ‘perfect’ football clones in a winner take all match. 😎

Surprise wedding on a plane #FlightYes14

The secret to epic video marketing is to start with the smile of your audience, and then work back from there. So in their latest video marketing stunt, Thomas Cook Travel Belgium managed to do just that.

Thomas Cook asked their fans on Facebook, if given the chance, would they marry their love on a plane. From a number of replies, one lucky fan was chosen and an elaborate wedding for him was planed at 35,000 feet. The entire stunt was funded by Thomas Cook, while the airline and family did their part to make it all come together seamlessly. Here is a six and half minute video on how it all unfolded…

Porsche 911 Birthday Song

For the 50th anniversary of the Porsche 911, Shanghai based ad agency Fred & Farid recorded the sounds from all 7 generations of 911’s. The sounds were then made availble on the web via a musical keyboard, where Porsche fans from China and around the world could login and compose their own tunes.

The official “Birthday Song tune” from Porsche received over 6.9 million video views and the musical keyboard was played over 1.5 million times.

World’s Toughest Job

Do you have what it takes to handle the World’s Toughest Job? Mullen, an advertising agency in Boston, posted online and in newspapers a fake “Director of Operations” job for one of their clients. With over 2.7 million impressions from the paid placement, the ad got only 24 people applicants.

These applicants were then invited for a video conference, where they were told that they had to work more than 135 hours per week, with constant mobility, keen coordination and adept communication. There would also be no breaks, no holidays, and no pay. The end result was very unexpected… 😎

Pepsi Max Test Drive

Last year in March, Pepsi Max along with professional stock car racing driver Jeff Gordon performed a prank on an unsuspecting car salesman by taking him on a test drive of his life…

The video since then got over 41 Million views on YouTube. Despite its viral success, automotive journalist Travis Okulski, was not impressed and was pretty vocal in pointing out inconsistencies in the viral ad and calling it a fake.

So Jeff Gordon teamed up again with Pepsi Max to pull a similar prank on unsuspecting Travis Okulski, just to prove the authenticity of the original test drive video…

But even after all of that Travis Okulski is still not convinced and the video since its release last week has already gotten over 13 Million views on YouTube.

Pepsi Max Human Loop

Last year, Pepsi Max for its ongoing #LiveForNow campaign created an unbelievable bus levitation stunt. Now continuing on this unbelievable feats and experiences brand positioning they challenged daredevil stuntman, Damien Walters to do another unbelievable stunt for them.

Pepsi Max provided Damien with a human-sized loop the loop in an abandoned warehouse and then got him to defy gravity for them…

Ian #UpForWhatever

Super Bowl ads are the miniature version of the film industry. There is huge money involved and brands are torn between creating something new and noteworthy or falling back on established formulas.

So for its 2014 Super Bowl Commercial, Bud Light threw in a ton of actors including Arnold Schwarzenegger, Don Cheadle, Minka Kelly and one unsuspecting normal guy called Ian Rappaport. The ad went on to become something truly to remember. 😎

Christmas Surprise

It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉

Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle.

With the help of a virtual Santa Claus, the airline asked unsuspecting passengers waiting to board their flights to Calgary from Toronto and Hamilton International Airports what they had on their Christmas wishlists this year.

Then with more than 150 WestJet employees they set about playing Santa’s elves, gathering personalized presents and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim the passengers received their holiday miracle…

This however was not WestJet’s first attempt into spreading airport Christmas cheer. Last year, the airline had created a Christmas themed flash mob, complete with dancing elves, in the middle of an airport…

I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year. Here’s a lovely remake of “Little Drummer Boy” by Pentatonix to bring this last Ramble of the year to a close. 😎