77% of magazines along with their ads end up in the trash. This is a huge waste of paper. So when Volkswagen wanted to create a campaign to promote the eco-conscious thinking behind its BlueMotion vehicles, their ad agency Ogilvy developed a print insert that got the people of Cape Town to recycle the magazines via the cities post boxes!
Solar energy is the key area of business for Vienna based Austria Solar. Their ad agency Serviceplan was given the task to develop a surprising and attention grabbing annual report that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector.
So a special printing process was used that allowed the content of the individual pages only to become visible when sunlight fell on it! 😎 The finished report was then wrapped in a light-proof foil and sent to the members of the Austrian solar organization along with various representatives from business and politics.
One of the oldest and most effective ways to sell a product is with a good demonstration. Leo Burnett Brussels took this approach and gave it a fresh, fun spin. They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations they could find. Direct mailers were then shipped from these far-flung places that pointed recipients to a site where they could follow the journey and see the Compass in action.
It was a simple idea with a big impact. Take a look below…
