Category: Emerging Technology

Facebook integration at the Coca Cola Village

A teenager enters Coca Cola Village in Israel wearing a wristband that carries their Facebook credentials. Each time they swipe at an attraction, their Facebook status updates instantly with what they are doing. The village behaves like a live social feed, powered by real-world actions.

The activation. Turning an event into a live Facebook layer

Publicis (E-dologic) and Promarket develop an experiential event for Coca Cola Israel that syncs everyone who participates with their friends on Facebook in real time.

How entry works. Caps plus friends

The Coca Cola Village 2010 event runs through Facebook. Teenagers collect 10 Coca Cola caps, plus eight friends who do the same. After registering online through Facebook, they receive exclusive entry.

How the wristband works. Swipe to post, shoot to tag

At the Coca Cola Village, participants set up a special wristband designed to securely hold their Facebook login and password. Every swipe triggers an immediate status update about what they are doing at the event, keeping friends up to date as it happens. The wristband also enables automatic tagging of photos taken at the village.

The scale effect. When participation becomes publishing

The event holds 650 teenagers a day. With seamless Facebook integration, they generate 35,000+ posts per day across three days, totaling 100,000+ posts for the event.

Why this works. Social actions move from screen to space

This is what “integration” looks like when it is not a logo on a wall. The social network becomes a behavior layer inside the event. The wristband reduces friction, the swipe makes publishing physical, and the photo tagging closes the loop by spreading proof of participation back into the feed.

A few fast answers before you act

What is Facebook integration at the Coca Cola Village?
An experiential event in Israel where an RFID-style wristband connects on-site actions to real time Facebook posting and photo tagging.

How do people get access?
By collecting 10 Coca Cola caps and eight friends who do the same, then registering through Facebook for entry.

What does the wristband do?
It securely holds Facebook login details and posts instant status updates whenever participants swipe at attractions. It also enables automatic photo tagging.

What is the reported scale of social output?
650 teenagers per day, generating 35,000+ posts per day across three days for 100,000+ total posts.

What is the transferable pattern for brands?
Make social sharing an outcome of physical participation, not a separate step. Reduce friction and tie posting to clear, repeatable actions.

Tissot Augmented Reality Product Experience

You hold your wrist up to a webcam and a Tissot watch appears on your arm in real time. You switch models instantly, compare styles, and explore the range without touching a physical display.

The idea. Try before you buy, without inventory

Tissot uses augmented reality to remove friction from product exploration. The experience delivers the “try-on” moment digitally, so the brand can show more models than a physical counter typically allows.

How it works. Wrist tracking plus real-time overlays

  • The user places their wrist in front of a webcam.
  • The system tracks position and angle so the overlay stays aligned.
  • Different watch models can be selected and applied instantly.
  • The experience helps users compare look and fit before committing.

Why it works. The product benefit is visual

Watches are bought with the eye as much as with the spec sheet. Augmented reality makes the key decision input. How it looks on me. Available immediately, with minimal effort.

What to take from it. Make comparison effortless

  • Anchor the experience to the body. It turns browsing into ownership imagination.
  • Optimize for fast switching. Comparison drives choice.
  • Keep the setup simple. A clear “put your wrist here” moment lowers drop-off.
  • Scale the catalog digitally. Show the full range without needing the full range in-store.

A few fast answers before you act

What is the Tissot augmented reality product experience?
A virtual try-on experience that overlays Tissot watches onto a user’s wrist via a webcam in real time.

What does the user do?
Hold their wrist in front of the camera and switch between watch models to compare styles.

Why is AR a good fit for watches?
Because the decision depends heavily on how the watch looks on the wrist, not only on specifications.

What is the main business benefit?
It enables broad product exploration and comparison without requiring physical inventory or a large display.

What is the transferable pattern?
If “fit and look” drives conversion, build a fast, body-anchored try-on loop that makes comparison frictionless.

Travel back in time with QR codes

QR Codes are now being used to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owner, a QR Code is placed in the exact location which leads to the original image of the graffiti. In this way a mobile phone with a QR-Code Reader can be used to travel back in time.