Here is a $500 campaign done by Mccann Erickson Israel for Opticana Eyewear…
Category: Marketing Strategies
Hardcore DM via a Ballon!
Here is a direct mailing done for Chubb Nord-Alarm Security Systems by an agency in Germany called Philipp und Keuntje.
Evian roller babies
Evian’s ‘Roller-skating Babies’ viral ad, created by Euro RSCG, has been recognised by the Guinness Book of Records as the most viewed online ad to date.
Adding up views for various versions of the ad across video sharing websites, the ad has got 45,166,109 views as of 9 November 2009.
Coca Cola Velcro Posters
Here is another cool innovation at the bus shelters…Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.
The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.
The campaign was created by an ad agency called Marcel in Paris, France.
Xbox Lips Jukebox
Video karaoke has landed on the Xbox 360 with “Lips: Number One Hits”. Lips is the only singing game offering wireless motion sensitive microphones with the ability to sing from your own collection of DRM-free songs.
AKQA has taken Xbox Lips digital with the ‘Lips Jukebox’ on Facebook, which enables users to transform their photos into music videos, in a bid to promote the new game ‘Lips Number One Hits’.
The application is hosted at the Xbox website, and uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.
Additionally here is a video that shows the actual product in action…
Esquire’s Augmented Reality Issue
Print might be in trouble, but Esquire magazine won’t be going gently into that good night. Here is a peak into Esquire’s December issue featuring augmented reality. The issue is now available, and readers that have it can head to Esquire’s website to check out the special augmented reality features.
The the magazine features augmented reality pages such as the above that will come alive when displayed in front of a webcam.
For those who wont be able to get their hands on the issue, can see this video for more on what all you can do with the magazine and your computer…
I don’t know if this will help print save itself, but regular use of AR in print will definetly push users to buy the print edition of a magazine, especially when the content on the other end is something unique and exclusive.
Love at first site
A first of it’s kind fully interactive movie that offers an interactive game experience, while it records visitors behavior and offers them the chance to resume it anytime they want.
Click on the above screenshot to view the interactive movie.
The concept of the movie is a prequel to the original Lacta Chocolates TV ad seen here…
Is this the beginning of a new form of branded entertainment campaigns? Kudos to OgilvyOne Athens.
There’s more to life than a Volvo
Volvo is aiming to move away from its perception as a cold Swedish marque, more famous for just being safe, with an emotion-led brand campaign.
A global campaign, by incumbent ad agency Sapient Nitro, focuses on making Volvo a more ‘modern, innovative and engaging’ brand. The activity is built around the line, ‘There’s more to life than a Volvo’.
Copy for the print ad reads: ‘There’s more to life than a Volvo. There’s running off for a weekend, with no phone reception. Running into an old friend and rolling back the years. Running into your ex and running right past. […] And there’s not running into the car ahead of you, in your XC60. That’s why you drive one.’
In Germany we see a very unique 3D projection taking place to drive home the ‘There’s more to life than a Volvo’.
The 3D projection video you are about to see has been done in Frankfurt and produced by NuFormer in co-orporation with Saatchi & Saatchi.
Worst parking job ever!
Todd Jamison happens to be the unfortunate owner of the crushed 2004 Hyundai Elantra that played a starring role in a recent viral YouTube video.
Here is the security footage from October 22, 2009 in an Ontario, Canada parking lot. It highlights the worst parking job ever… 😆
Not so fast…the folks at Hyundai Canada seized the opportunity to be the heroes in this story, and surprised Jamison with a brand new 2010 Hyundai Elantra Touring on October 30, 2009.
They also captured the moment on film… 😎
Egg-splatting bus shelter
Only available from New Year’s Day to Easter Day, the Cadbury Creme Egg is one of the best selling confections in the U.S., Canada, and the United Kingdom.
In a bid to boost Creme Egg sales in the lead-up to Easter, Cadbury’s has come up with some really unique bus shelter in UK.
Waiting for a bus is boring. Now though, you can fill this time by playing Cadbury’s first ever-interactive outdoor game called Splat the Egg.
Is this the future of advertising – every lamp post and bus shelter calling out to be stroked, touched or hit? 🙂
For those who wont have the chance to experience the real thing…you can have a go at the online version…
