A teen adds “Klik Says” to a WhatsApp group chat. The group receives playful instructions in a Simon Says-style format, and the game turns the chat into a shared, social challenge.
The move. Using WhatsApp without buying media
Klik is a chocolate snack in Israel that wants to increase brand engagement amongst its teen audience. It goes to WhatsApp, the #1 teen platform in Israel. Since WhatsApp does not offer any media inventory, Klik and its agency Great Interactive build a format that works inside the product. A WhatsApp version of Simon Says.
How it works. One phone number, many groups
- Klik publishes a dedicated phone number on its Facebook page.
- Fans add Klik to their WhatsApp groups.
- Once added, Klik runs the “Klick Says” game by sending tasks and prompts designed for teens to complete and share in the group.
Results. Participation and completion
Over 2000 teens participate in the Klick Says game, and 91% of them complete the provided tasks.
Why this pattern travels
This is a clean example of engagement design when the platform offers no traditional inventory. The brand does not “advertise” inside WhatsApp. It behaves like a participant with a repeatable game mechanic, shaped around the social unit that matters. The group chat.
A few fast answers before you act
What is the Klik WhatsApp campaign?
A teen engagement campaign in Israel that turns WhatsApp group chats into a Simon Says-style game called “Klick Says”.
Why does WhatsApp matter here?
It is positioned as the #1 teen platform in Israel, and it is where teen group behavior already happens.
How does Klik enter the experience?
Via a dedicated phone number shared on Facebook, which teens add to their WhatsApp groups.
What is the core mechanic?
A task-and-prompt loop, structured like Simon Says, that groups can complete together.
What are the reported results?
Over 2000 participants, with 91% completing the tasks.
