H&M Home Gift Guide enables Voice Shopping

Voice computing is opening new possibilities for the retail industry, especially to inspire and interact with customers. So, this holiday season (2018), H&M decided to take the lead when it comes to shaping the voice commerce of the future and to have their customers be part of the journey.

H&M in USA launched the H&M HOME Gift Guide – an easy to use voice application filled with inspiration and ideas for different holiday gifts for anyone’s home available via the Google Assistant on all smartphones and Google Home smart devices. To activate the H&M HOME Gift Guide, users had to simply ask for H&M HOME from their Google Assistant and then easily browse through the H&M assortment to find the most suitable gift. The voice application also offered easy payment through voice.

H&M HOME initially announced the creation of a voice application, called H&M HOME Stylist, in June 2018. At that time, H&M said the voice stylist offered personal styling suggestions, mood boards and inspiration for every room in the home.

Hence the H&M Home Gift Guide is just a revamped version of H&M Stylist, prepped with Holiday themed products.

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Mercedes-Benz Yes A.I. Do

For the world premiere of their new Mercedes-Benz ECQ at CES 2019 in Las Vegas, Mercedes transformed their new model into a wedding carriage. Four lucky couples were invited to test drive the new Mercedes-Benz ECQ on the roads of Las Vegas and experience its special A.I. features first hand.

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Ford Noise Cancelling Kennel

An estimated 45% of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families too. So, Ford developed a noise-cancelling kennel concept that applied automotive know-how to help solve this everyday problem.

The idea was inspired by the noise-canceling technology Ford developed and introduced in its Edge SUV to give passengers a quieter ride. It worked so well that it got Ford thinking about how it could be applied to other facets of everyday life. In this case, it applied the tech to dogs and their fear of fireworks.

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Feel the View

Ford in Italy along with their agency GTB Rome have teamed up with Aedo, a local start-up that creates devices for people with visual impairments. Together they have designed a new innovative device, that when applied on a car window can decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.

The device can transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, but perceptible through touch and hearing.

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The Ford Vending Machine

Alibaba and Ford have signed a deal to build a vending machine for cars in Guangzhou, China. The vending machine has a capacity of 42 cars and allows prospective buyers to book a three-day test drive before they buy. All the prospective buyer needs to do is select the car model they’re interested in, put down a deposit electronically via the Tmall app, schedule a pickup time, and snap a selfie so that the vending machine can recognize them when they pick up the car for a test drive.

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