Tag: Chicago

Happy Holiday Videos 2012

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂

Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012…

Reindeer Races by VML Australia

A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown…

Maurice Lévy’s Digital Wishes by Publicis Groupe

Maurice Lévy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran…

Carol of the Bells by AKQA

To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra…

TwinterWonderland by 360i

To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort…

25th Anniversary Holiday CompuCard by TBWA\TORONTO

To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future…

Buzzed Buzzer by Havas Worldwide Chicago

The first New Years Eve noise maker that only works when you’re drunk…

Christmas carol played on food by FullSIX Spain

To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano…

Click here to watch video on the AdsSpot website.

The Snow Machine by Weapon7

Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets…

Sprint Unlimited Love Billboard

Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.

To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 😎

Mercedes-Benz Tweet Race

In February this year four two-person teams left four cities: Chicago, Los Angeles, New York City, and Tampa Bay, to goto Dallas, Texas in a custom-designed Mercedes-Benz car that was fuelled by Twitter. Of course the cars were not physically running on tweets, but virtually they were: the reason for Mercedes-Benz saying that the race was “Tweet-Fueled” was because each of the four teams had to get the support of their home cities to drum up enough support on Twitter to get them to the finish line in Dallas.

In the end the campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.