Ariel Fashion Shoot

Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.

For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).

In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.

Food, clothing, shelter and now broadband!

Food, clothing and shelter are basic human needs. But come July 2010, every person in Finland will have the right to a one-megabit broadband connection.

With this Finland becomes the world’s first country to create a law guaranteeing broadband access.

1Mb Broadband Access Becomes Legal Right
Image: YLE Keski-Suomi / Petteri Juuti

Further to that, by end of 2015 the government will make a 100 Mb broadband connection a legal right. Some variation will be allowed, if connectivity can be arranged through mobile phone networks.

It will be interesting to see which other countries follow suit. 😀

Source: Business Week &