Tag: France

Flashback Book Facebook App

You scroll through years of Facebook updates, realise how quickly your best moments disappear into the feed, then hit a button to turn them into something you can actually keep. Flashback Book takes your statuses and photos and produces a printed Facebook book you can hold.

The brief. Launch a Facebook platform without the usual gimmicks

Bouygues Télécom asks ad agency DDB Paris to come up with an idea to launch their Facebook platform. The goal is to go beyond using profile pictures in a funny way, or pranking friends with small jokes.

The insight. We post every day, then forget what we shared

DDB looks at the way we use Facebook and finds a simple truth. Even though we use the social networking site every day, we forget our favourite moments we share online. So they create an app that changes that, and keeps Facebook, in a book.

How the Flashback Book is created

Facebook ads engage people to participate in the creation of their books and receive a printed copy of their statuses and photos. You can also choose up to 10 friends to add into your book, as well as the desired timeframe, whether it is your birthday, your wedding, or from the very beginning of your profile.

Early traction

After only two days they receive 15000 fans, and the limited edition of 1000 books are gone in only an hour.

A few fast answers before you act

What is Flashback Book in one sentence?

It is a Facebook app concept that turns your statuses and photos into a printed book, so your favourite moments live outside the feed.

What choices does the user control?

You choose the timeframe and can include up to 10 friends, which makes the book feel personal and event-based rather than generic.

Why does a physical book work as a social idea?

Because it flips ephemera into permanence. It turns “endless scrolling” into a curated artefact you can keep, gift, and revisit.

What is the key execution lesson here?

Make participation lightweight and the output tangible. When the reward is a real object, the motivation to complete the flow increases.

Tipp-Ex: A Hunter Shoots a Bear

If you have ever wanted to hijack a storyline mid-play, Tipp-Ex delivers a brilliant “wait, what?” moment. A hunter is about to shoot a bear. Then the video breaks its own frame. The hunter reaches out, grabs Tipp-Ex, whites out the word “shoots” in the title, and invites you to write your own verb instead.

One verb becomes the remote control

This is an interactive YouTube takeover ad where the headline is the interface. You type a command into the title, and the story branches into a matching outcome. It is simple enough to explain in one line. It is also instantly rewarding, because you see the consequence of your input right away.

In European FMCG marketing, few products have a built-in metaphor as literal as correction tape: white it out, then rewrite.

This is interactive video done right: it hands the viewer a single, obvious control. Replace one verb in the title, and the story instantly branches into a matching ending. That mechanism makes the product demonstration inseparable from the entertainment.

Why it lands: you are not watching, you are steering

The psychological hook is viewer control with near-zero friction. You are not asked to learn a UI, register, or navigate a microsite. You do one small thing (type a verb), and you get a big payoff (a fresh scene). That combination of agency and immediacy turns curiosity into repeat plays, because every new verb feels like another door.

The business goal hidden inside the gag

Tipp-Ex is not just sponsoring a funny clip. The brand behavior is the plot device. “White and rewrite” is demonstrated, not stated. The longer you experiment, the longer you stay with the brand idea, and the more likely you are to share it as “you have to try this.”

What to steal for your next interactive format

  • Make the control obvious. One input. One immediate, visible change.
  • Fuse product truth with interaction. The mechanic should only make sense for this brand.
  • Reward experimentation. Curiosity loops need fast feedback, not a slow reveal.
  • Design for retelling. People share experiences they can describe in one sentence.

A few fast answers before you act

What is “A Hunter Shoots a Bear” for Tipp-Ex?

An interactive video campaign where the viewer changes the story by editing a single word in the video title, turning the headline into the control surface.

What is the core mechanism that makes it interactive?

The campaign asks the viewer to replace the verb in the title and then routes them to a matching video outcome, so the typed command becomes the next scene.

Why did this format spread so widely?

It gives immediate viewer control and fast feedback. People share it because they can describe the interaction in one line and friends can instantly try their own outcomes.

What brand intent does this serve beyond “being clever”?

It makes Tipp-Ex (a correction tool) inseparable from the interaction. The product truth is the mechanic, so the brand is not optional to the idea.

What is the most transferable takeaway?

When the interaction is one obvious input with one visible change, curiosity turns into repeat play, and repeat play turns into distribution.

Coca-Cola: Velcro Posters for Grip Bottle

A bus-shelter poster you can literally grip

Here is another cool innovation at the bus shelters. Coca-Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.

The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.

The campaign was created by Marcel in Paris, France.

The smartest part: the demo is the media

If the claim is “better grip,” then the fastest proof is to make you grip something. Velcro turns the poster into a hands-on argument.

Why it sticks in your head

Bus shelters give you time. And touch beats talk. You do not just read about the benefit. You feel it while you wait.

The business point

Make the new Grip Bottle noticeable, and make the “better grip” benefit instantly understandable through interaction.

What to take from this

  • When the benefit is tactile, communicate it through touch, not explanation.
  • Use high-dwell environments to earn interaction, not just impressions.
  • Keep the mechanic simple enough to repeat at scale.

A few fast answers before you act

What was the Coca-Cola Grip Bottle campaign?

A bus-shelter activation in Paris promoting Coca-Cola’s Grip Bottle by using Velcro posters that encouraged people to interact with the grip.

Where did the campaign run?

It was placed in bus shelters in Paris, France.

What outcome did the post cite?

The post cited a 3.8% brand volume growth in France compared to 2007.

Who created the campaign?

The post credits Marcel in Paris, France.