Last year, Durex UK created a new way for its viewers to interact with its TV ad. Viewers who used the Durex Explore mobile app [iTunes or Google Play] while watching the ad on their TV or computer, got a steamy alternative on their second screen.
Then on Valentine’s Day this year, they released a steamy radio spot that also used the same Durex Explore app to provide listeners with a similar steamy video experience on their smartphone or tablet. To exprience it click here.
Fiftyfifty is a gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and homeless.
To simulate what it would be like to live on the streets, they got cinemas in Germany to turn the airconditioning to 8°C / 46°F. Then they showed videos of homeless people on the street commenting on the cold cinema experience. It turned out that for them 8°C / 46°F was cozy.
This reality check for the people pushed them to scan the QR codes on the blankets and donate some money to keep the homeless people warm.
Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂
Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012…
A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown…
Maurice Lévy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran…
To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra…
To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort…
To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future…
The first New Years Eve noise maker that only works when you’re drunk…
To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano…
Click here to watch video on the AdsSpot website.
Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets…
