Tag: Leo Burnett

James Ready Beer Billboard Coupon

James Ready beer and Leo Burnett Toronto are back again with another unique campaign for James Ready Beer.

In order to continue helping people to afford more beer, James Ready invented billboard coupons and a way for people to save money on life necessities like food, dry cleaning and grooming while having more money to buy James Ready Beer.

By partnering with local retailers, they created a program that allowed people to take a picture of their billboard and show the picture to the corresponding retailer to receive the savings on their selected products and services. Saving money meant more beer money!

James Ready “Bar-Ter Night”

It’s a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. So Leo Burnett Toronto created The James Ready Bar-Ter Campus Tour. This was a unique way for students to have both…Beer and other necessities.

Students were encouraged to spend their money on James Ready Beer, collect their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n’ cheese, socks and so on.