As part of its global “Open Happiness” campaign, Coca-Cola has set up interactive vending machines in various parts of the world. In Singapore the consumers could hug for a Coke, in Korea they could dance for a Coke…
and now in Stockholm they can sing for a Coke. 🙂 The vending machine has been placed at the Royal Institute of Technology with the sign “Sing For Me” in the front…
In September last year I had written about a Nike Sneaker Customization concept from Miami Ad School. Since then ad agency kempertrautmann along with German shoe retailer Goertz have created the same virtual shoe store at Hamburg Central Station and successfully transformed a digital billboard into a point of sale for shoes!
Using Microsoft Kinect gesture controls, the feet of the shopper were first scanned and reproduced on the screen. A choice of shoes were then presented to try on and enjoy virtually. A special social component even allowed shoppers to share a snapshot of them with the shoes on Facebook. Those that decided to buy, were given a QR code that lead them to a mobile checkout, with next day delivery. 😎
